The Greater Darwin Region Destination Management Plan was released today, marking the final Destination Management Plan (DMP) for the Northern Territory.
The Greater Darwin Region DMP follows the release of DMPs for the main tourist areas of the regional territory of Alice Springs and MacDonnell Ranges, Big Rivers, Barkly and Lasseter in 2020, and East Arnhem Land in 2021.
Covering over 30,000 square kilometres, the Greater Darwin Region DMP includes Darwin and Palmerston, tourist destinations such as Litchfield and Mary River National Parks, Fogg Dam, Adelaide River, Dundee Beach, Wagait Beach as well as the islands Tiwi.
A key action of the Northern Territory Tourism Industry Strategy 2030, DMPs present unique benefits for each region and provide a roadmap for future tourism development and investment.
Over 60 stakeholders participated in the development of the Greater Darwin DMP with consultations in the Tiwi, Palmerston, Coomalie and Darwin Islands regions.
The DMPs identify each region’s key strengths and assets, including tourism product, visitor trends and expectations, and social and economic factors to enable a holistic approach to tourism growth.
They also include a number of actions identified to activate opportunities, fill gaps and prioritize product development, while encouraging the development of a sustainable tourism sector for each region.
Actions identified from the DMPs are overseen by a project implementation team which includes representatives from industry organisations, local councils, land councils, Tourism NT regional stakeholders and NT government departments.
Highlights of the Greater Darwin Region’s comparative advantages include:
Geographical position – the far northern location of the Greater Darwin Region makes it a convenient and attractive destination for international visitors traveling between Australia and Asia, and a gateway for domestic visitors who scatter throughout the NT.
Tropical environment and relaxed lifestyle – the area has a warm environment conducive to a relaxed outdoor lifestyle, making it particularly attractive to nature lovers and those looking to escape colder climates.
High-quality and accessible natural experiences – visitors enjoy easy access to unique and diverse nature and wildlife experiences.
Diverse Multicultural Experiences – the region is renowned for being multicultural with experiences throughout the year that celebrate and provide opportunities to engage with local cultures.
Indigenous cultures – the region includes the lands of the Larrakia, Tiwi, Wulna, Limilngan, Uwnmil, Kungarrakan and Awarai (Warai) peoples, providing visitors with unique connections to engage with Indigenous peoples and culture, and a gateway to entry to many remote Aboriginal communities and art centers throughout the Top End.
To find out more and see all destination management plans in the Northern Territories tourist areas, visit tourismnt.com.au/strategies/regional-destination-plans here
Quotes from the Department of Industry, Tourism and Trade’s Deputy Director General for Tourism, Scott Lovett:
“Destination management planning underpins a holistic plan for tourism growth, future development and investment over this decade, enabling a coordinated approach to tourism between business, government, the tourism industry and communities.
“The Greater Darwin Region is well positioned to continue to attract domestic and international travel markets, with visitors choosing the destination for its world-class nature and wildlife.
“The challenge for all regions of the Northern Territories is to encourage year-round visitors, investing in domestic and international markets to market experiences and attractions.
“The Greater Darwin Region DMP, together with the suite of regional DMPs, addresses the challenges of tourism development as well as the opportunities for tourism in the territory, including the development of market pathways to enable access and visitation .
“In order to achieve the goals of the Northern Territory Tourism Industry Strategy 2030, each region’s unique advantage must be strengthened, which in turn will deliver more visitors and longer regional stays.
“They also help to strengthen relations with neighboring regions and states, improving existing autonomous road routes. As well as implementing a key action from the Northern Territory Tourism Industry Strategy 2030, these plans also support key opportunities and initiatives from the NT Drive Tourism Strategy and the Northern Territories Indigenous Tourism Strategy.
Quotes from Darwin City Mayor Kon Vatskalis:
“I endorse the Greater Darwin Region Destination Management Plan as it will be an essential tool in helping to develop Darwin’s true potential as a tourist destination.
“Visitors come here because they know Darwin is unlike any other city in Australia. So when they arrive here, they expect tourist experiences with a distinct Darwin flavor.
“Tourists come here to gain a true understanding of the culture, lifestyle and landscape of Australia’s northernmost capital.
“Destination management planning brings together the elements to identify the best way forward for our all-important tourism industry. We must all continue to work to build capacity in this vital sector of Darwin’s economy.
Quotes from Hospitality NT CEO Alex Bruce:
“This plan brings together all stakeholders to ensure the development of tourism in Darwin and the Top End.
“Tourism and hospitality will continue to be an opportunity for growth and will contribute to the recovery of the territory.
“The plan includes exciting new developments that will help the hospitality and tourism industry grow further.”